Sometimes it can be hard to figure out the right type of sign to use for your business and which company to use to produce your sign. There is a lot riding on this decision because if a poor decision is made it could end up costing you and your company a lot. Not only can it cost you directly in that certain sign makers charge more than you might pay in other areas, but it may also affect you in the long run since an unattractive sign will turn away potential customers and potential revenue.
Before you pick a company to create the sign, however, it is important to decide what type of sign is wanted. This requires some questioning as to the target audience that you wish to focus on. Although the actual words used are important, they aren't the biggest thing to consider. The most important thing isn't so much the words that are used, but the way that message is presented.
If you consider the companies that are the most successful out there, they always have big recognizable symbols and signs such as the two gold arches for McDonald's. Without this symbol which represents their company, there would just be a bunch of big letters that spelled out the name of the company, but that's not very easily remembered; what people remember (especially the kids, who are the target audience) are the arches.
You always know, matter where you go in the world, if you see the golden arches then there is a McDonald's that you are familiar with and you know exactly what they have to offer. Especially if you have kids with you, you know that they automatically will recognize the sign and symbol and beg to go there.
In thinking of a symbol to use in your company sign, think of bright colors and shapes that will catch the eye. Depending on what you are offering the types of colors you will want to have will differ. If you are selling furniture, for example, you'll have to think of your target audience; in this case it would be middle-aged adults. To attract them, you wouldn't necessarily want to use bright colors to attract them, but elegant and maybe darker colors that show you have something sophisticated and formal since that is what they want their house to look like.
Children, on the other hand, think nothing but of shiny or bright things and they keep them amazed. That is why stores such as Toys 'R Us which are geared towards attracting kids have bright reds and yellows. Fast food chains, for example, very commonly have bright red and yellow colors in their signs for the community. One reason for this is the reason previously mentioned in that it attracts kids. However, there are further reasons why this is used since target audience for these places isn't only kids; in fact, many times it is mainly adults.
The further reasoning in this case is that there have been scientific studies done which have shown that these specific colors trigger hunger responses in the body. This is why it is important to check out the science behind different colors you are considering to see if they are conducive to attract people to the particular product that you are offering.
Drew Hawkins is considered by many to be an excellent designer of effective signage. He has successfully created stone monument signs for business and dozens of other organizations.
Article Source: http://EzineArticles.com/?expert=Drew_Hawkins
http://EzineArticles.com/?Color-Is-an-Important-Factor-in-Sign-Design&id=6285767
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