Finance Press - Daily financial articles from world

The press release has long been the staple of publicity campaigns. Although it is still a powerful tool, you need to adapt it for Search Engine Optimization for online publicity campaigns.

The press release has long been the staple of publicity campaigns. Although it is still a powerful tool, you need to adapt it for Search Engine Optimization for online publicity campaigns.

There are many services that will distribute your press release online. You will get the most public relations benefit from your release through the strategic use of keywords--words and phrases that people use when doing a search.

Because this article is about how to get free publicity, it contains several related keywords such as press release, publicity, free publicity, get free publicity and public relations.

Some of these keywords have more searches than others. Those that have the most searches also have the highest competition for people's attention and top search engine placement. Of the phrases above, public relations has the most searches and the highest competition. Get free publicity has the least.

Be sure to spread the keywords throughout your press release. You should use one word or phrase in the headline, another in the first paragraph and then several throughout the body of the release.

Don't get carried away and load up your release with them. Sprinkle them here and there so that they seem, and are, a natural part of the press release. This piece probably has a few too many keywords, but since it is an article about keywords, it's a little hard to avoid.

The keywords you choose must relate to your business and website. After all, what good is SEO if the keywords don't bring visitors? That means if you're in the clothing industry, don't write a press release full of keywords about cars.

So how do you find good keywords and learn how popular they are? You can use the Google keyword tool for free. Just type in some keywords and Google will tell you how many searches there are for each of them and suggest some others for you to consider.

< Prev		Next >