Top Five Reasons Social Media Belongs With PR

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So the $50,000 question, "Who owns social media?", remains top of mind for me - as it does for many, including clients. The reality is no marketer "owns" social media - the user is the owner.

Top Five Reasons Social Media Belongs With PR

E-mail Print PDF
So the $50,000 question, "Who owns social media?", remains top of mind for me - as it does for many, including clients. The reality is no marketer "owns" social media - the user is the owner.

The YouTube Star Making Machine

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More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon - a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.

How to Plan An Event Successfully

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Event planning is perceived by many to be "difficult. Impossible as it may sound, event planning is not that hard. In fact, event planning can run quite smoothly given that you make a proper plan and stick to it. One of they key qualities a good event manager has is to be prompt. The other mandatory quality is to look far ahead to see what you will need.

Bumper Stickers: The Must-Have Political Campaign Product

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Bumper stickers are one of the most popular political campaign items; and aside from being extremely economical, they are also a practical give-a-away item. Whatever you choose, bumper stickers or static clings, just make sure you get them out on cars to promote your campaign.

Have You Got What It Takes to Do Your Own PR?

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Need to get some publicity for your business but don't know where to start? Do you hire someone to do it for you or can you manage it on your own? We shed some light on what you can expect from a PR agency and what you need to do it yourself...

Defense PR

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The defense industry is one that is sensitive; unlike many industries the defense sector needs to have PR support done in a very unique fashion. This is an article looking into PR for the defense industry.

Three Key Challenges Facing Thought Leadership

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After working in thought leadership for many years across multiple sectors, writing about it, researching it and speaking to a wide variety of people across a spectrum of industries, I believe the key challenges facing thought leaders or the campaign boils down to three things: 1. Thought leadership Engagement - are your senior leaders/executives engaged in your point of view? If not you will have a problem as the campaign is bound to be short-lived.

How to Write a Great Press Release and Use It Many Times in Many Ways

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A great press release makes the reader wanna get up and so something about something, somewhere, sometime. Your release should make them want to buy into your message. Now...

The YouTube Star Making Machine

E-mail Print PDF
More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon - a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.

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