Writing a bad press release is not an easy thing to do. It takes just as much effort to write a really bad release as it does to write a really good release that people will read with interest and act upon.
It's mainly a matter of knowing how to compose a basic release while ensuring the content is tight enough and inventive enough to double up as something else, a blog entry certainly, an article on your own website perhaps, and maybe even a tweet on Twitter.
Many media releases are written to a formula of supplying responses to the questions of who, what, where, when, why, and how. However, a dry formula will fail to ignite a flame of passion in the reader, though we try to show our clients how best to do it.
Telling us that you have launched a new motor car is hardly exciting news given that your rivals are all doing the same. But telling us that you have a new car that is safer, easier to drive and gives valuable fuel performance might just make us wonder if we should take a test drive.
Tell us that it is very good value for money and you will endear yourself to us.
What you are doing is selling the benefits of owning this new car. Of course, your highlighted benefits are for a buyer who likes safety, comfort, and a value return on investment.
A younger driver might want to know how fast it can go from a standing start and what the sound system is like and if the satellite tracking system has a sexy voice to suggest where they should go.
That's exactly what we do for those clients who ask us to write their words for them.
You sell the benefits, not the product, in the press release. Place the benefits at the top of the page as a teaser and continue on down with your solutions to any problems the reader might have and you have a beginner's press release.
You must also make it exciting as you flip through the benefits. Suggesting the envy of our peers when we buy your product is also a good ploy. We all want to be better than the other person, on some level, even if it's only in friendly rivalry.
A worldwide sports industry is built on that one truth.
Once you have a viable press release to hand; you can send it off to the media appropriate to your niche. You should also post it on your own website as a news item, or with illustration as a feature article of interest. It can then be slimmed down to appear on your blog with a link to your website.
Whatever way you do it, you should ensure your words are read in many places at many times by many eyes; that way they will remember you.
Then you follow it up with another brilliant release.
A copywriter and freelance journalist and communications trainer, Brendan Nolan is founder and editor of askaboutwriting.net the writers' resource site which was included the Writers Digest list of 101 best sites for writers.
Brendan is the course director of the Askaboutwriting Academy of writing online courses http://www.askaboutwriting.net/academy.htm. He is a public speaker of some experience and expertise. Through http://www.writingnews.net Brendan is in demand as a business communication course provider.
Article Source: http://EzineArticles.com/?expert=Brendan_Nolan
http://EzineArticles.com/?How-to-Write-a-Great-Press-Release-and-Use-It-Many-Times-in-Many-Ways&id=4580880
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