How To Get Your Blog Comments Approved: The Art And Science of Blog Commenting

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You are looking for quality back links to your website and recognize the effectiveness of links from commenting on blogs. But, are you having trouble getting your blog comments approved?

You are looking for quality back links to your website and recognize the effectiveness of links from commenting on blogs. But, are you having trouble getting your blog comments approved? Well, you are certainly not alone.

One of the most frustrating chores for Webmasters is spending an hour, several hours, or even an entire day seeking-out blogs; reading through those blogs' posts, all of the comments; and then, making thoughtful, introspective and well-intentioned comments only to have none of them approved.

Truth be told, there are going to be times when there will be no discernable rhyme or reason as to why a blog comment goes unapproved, especially when a "Buy Cheap Viagra" spammer has somehow eluded detection. In these instances, it truly is best to let-loose some choice, creatively combined expletives about how some people are simply too stupid to be real, and take a deep breath. Think of your loved ones, fluffy pink bunnies, that time in high school you and your friends toilet papered your principal's house (i.e., whatever it takes to go to your 'happy place') - and move on.

That being said, there are some basic heuristic principles, or "rules of thumb," that will give your comments the best possible chance of getting approved. Following these will greatly improve your blog comments' approval percentage; and, as a result, the number of quality back links to your website.

Anchor Text:

Are you trying to use Anchor Text other than your name when everyone else that has commented is using a name that their parents probably gave them? The very thought of this sends a blog owner off the deep end, and is probably one of the spammiest, not to mention disrespectful, things anyone can do. Although it may not be your intent, and is probably the furthest thing from your mind, you are essentially saying, "Screw your dopey blog, Friendo - gimmie a back link."

(As an aside, try not to get obsessed with commenting only when you can use the anchor text you are attempting to rank for. For one, it is likely that link "juice" from name-anchored links is calculated into one's overall link profile, lending strength to one's most significant keywords anchored elsewhere. Further, it is equally likely that most link profiles that consist solely of links anchored all the same way are seen as unnatural by Search Engines, and subsequently devalued or ignored altogether.)

What Do The Other Comments Say?:

Read the comments already there: Are the comments predominantly stroking the ego of the writer? Well, chances are you've run into an ego blogger. If there are 21 comments and 16 of them read, "Wow! What an awesome article! *Bookmarked!*" or some permutation thereof, don't expect a disagreement to get published. You will have to decide if you want to participate in such vainglorious platitudes to get a link and if that link it worth your self-respect. While that sounds very high-minded of me, I should note that most bloggers are ego bloggers, so try to think practically and pragmatically until it is just not possible for you to do so.

How Do the Other Comments Say What They Say?

Do the already approved comments indicate openness to debate? Disagreement? Controversy? The status quo? A preference for blasé, staccato sentences? In-depth analysis?

When in doubt about the patterns you are attempting to analyze, emulate and semantically replicate an already approved comment.

Relevance:

Alright. You've found a blog that is DoFollow, some people are using anchor text other than their name, there are minimal outbound links, the domain is 8 years old, the page has a PR7...Jackpot! Right...?

Well, that depends. The blog, as well as the page, is about Spongebob Squarepants and you want to link to your olive oil site with "Lower Bad Cholesterol" as your anchor text.

'Relevance' is not just something that Search Engine algorithms look for, nor is it something that only applies to the body of your comment. Relevance is paramount to human communication, itself. And, even if you write the best blog comment about Spongebob Squarepants that has ever been typed, your attempt to link in such an irrelevant way isn't going to fly.

Quality:

Last, but certainly not least, you are going to have to figure out what "Quality" means relative to where you are trying to comment, because one blog's 'Quality' is another blog's garbage. This is not something that is immediately intuitive, and is largely garnered through experience, trial and error. It can, however, be made easier to cognize.

How? The easiest way to really grasp "Quality" as it applies to blog commenting is to describe it as the aggregate of everything we have discussed thus far: Anchor texting, what the article is saying and what the people commenting on the article are saying; how both of these are saying what they are, and how relevant all of it is to each other.

Generally speaking, the higher the quality of the blog, the greater - and closer - the relationship of these factors is to one another: The closer-knit all of the above described factors are, the more of your 'A' game you will need to bring to get your comment approved as one of sufficient "Quality."

In Summary:

While obviously not an exhaustive list, getting these most basic of basic things down truly does pave the way for figuring out for one's self the remaining variables to a high approval rate for one's blog commenting.

It also helps to think of getting blog comments approved in the following way: Just as you are likely only commenting on most blogs for the link, most bloggers just want your comments so long as those comments meet or exceed their personal notions of "Quality." It is sort of sad, but somehow the relationship between bloggers and blog commenters has become analogous to the relationship between hyenas and lions, although who is who in the analogy isn't always clear. And so it goes, really, with anything that becomes highly competitive. And if there is anything that the Internet has become - it is most assuredly that.

If there is a single sentence that accurately sums-up how to get your blog comments approved, it would be this: Go with the established flow. However, one must train their eye to see what, exactly, that flow is and how best to use it: This is the Art and Science of blog commenting. 

About the Author

AJ McKay is a long time Internet Entrepreneur, owner of numerous web properties, and former affiliate marketer who is now the managing partner of The Philosopher: Online Publishing and Investments - a professional SEO, website promotion and investments consortium based in South Florida. For backlink building services or to buy website traffic, visit TheWarehouse today.

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